AstraZeneca monta um ecossistema de tecnologias de aprendizagem para gerar impacto global

Kathryn Casna

sexta-feira, 6 de dezembro de 2024

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An American born in 2021 has a more than 70% chance of living to age 100. And most of the places AstraZeneca employs people—Germany, France, Sweden, and the UK—have even higher life expectancies. 

“Workplace skills used to last you for pretty much your whole working life,” noted Rosemary Hoskins, Global Capability Lead at AstraZeneca. “Now, that working life is getting longer. But the skills don’t even last for five or ten years.”

L&D departments in large, long-standing companies like AstraZeneca are looking at the future of their workforces and rethinking how to keep employees skilled long-term. More and more, progress requires a new learning strategy, a better learning technology ecosystem, and better ways to ensure L&D programs deliver real, and measurable, business impact.

A importância de proporcionar as habilidades certas na hora certa

For years, AstraZeneca was known mostly in Europe. But thanks to its partnership with Oxford University and its focus on enhancing learning, the research pharmaceutical company is now famous worldwide for rapidly producing and distributing its COVID-19 vaccine.

In 2019, AstraZeneca leadership set a goal of creating growth through innovation, and leaders knew L&D would play a big role. That meant creating a place where people knew what skills they had. Moreover, it meant inspiring people to increasingly embrace the go-getter mindset required to gain the skills they still needed. 

At the time, the company was drowning in a whopping 75 learning systems that delivered a small, mostly English-language offering to about 110,000 workers. Employees struggled every day to find learning content they could use to perform better.

Para piorar, grande parte do conteúdo era destinada à aprendizagem presencial, o que certamente não atendia ao modelo de trabalho híbrido da farmacêutica, já que a maioria dos profissionais de aprendizagem trabalhavam em unidades de negócios ou regiões diferentes.

Degreed: uma mudança radical estratégica

Os líderes de T&D começaram pela identificação de sete áreas principais de mudanças, avaliando como estava a situação naquele momento e definindo objetivos para o futuro.

Descoberta de conteúdos e experiência dos colaboradores

Hoskin’s team envisioned a learning tech stack that made finding content easy for employees—and delivered analytics needed to drive learning initiatives. The team chose Degreed as the primary AstraZeneca learning platform because it powers each stage of content discovery.

Com a Degreed, os colaboradores podem:

• Informar-se sobre os conteúdos disponíveis;
• Navegar com facilidade pelos conteúdos;
• Receber sugestões personalizadas de conteúdos.

In addition, AstraZeneca chose Degreed to ensure employees can learn whatever they need when they need it, said Maria Jewell, Talent and Development Functional Lead at AstraZeneca. “We want to make sure that wherever you are in the business, whatever your job role is, that you can learn anywhere that you want to, anytime, and on any device that you’ve got available to you.” 

Conteúdo

To ensure finding the right content was easy, AstraZeneca identified groups of skills, selected five to prioritize as a company, and identified content that aligned. Then they trimmed redundant content to save money.

Degreed also enabled the company to pivot away from its primarily in-person offerings to self-led global online content, asynchronous social programs, and live programs. The learning team also translated a significant amount of English-only content into the 14 languages the company uses to conduct 90% of its business.

Análise de dados

Enquanto a equipe de Hoskins garantiu que fosse possível mensurar todo o conteúdo, a de Jewell se propôs a repensar como a AstraZeneca mensuraria a aprendizagem.

De início, a AstraZeneca usava três métricas de aprendizagem:

• Consumo: os colaboradores estão participando dos treinamentos e concluindo o que precisam?
• Experience: Is feedback positive? What are net promoter scores?
• Impacto: qual é o impacto da aprendizagem nos negócios?

Measuring consumption was key to meeting compliance regulations, but Jewell wanted to dig deeper, so she automated how the team measured consumption. And instead of leaning on surveys to measure experience, L&D counted content likes and shares. These shifts allowed L&D to focus on measuring business impact—which the learning team did by capturing stories about how people were applying their skills at work, and how that affected business outcomes.

AstraZeneca e o impacto global do T&D

AstraZeneca started 2019 with 75 learning systems, and trimmed that by 91% in just five years. The company now has only eight learning systems, all united by Degreed, which has 50,000 active users at the company. Employees have completed more than one million modules, and 90% of them have developed new skills.

Importantly, a focus on measurability ensured AstraZeneca could track significant boosts. Nearly all (97%) of employees say they apply their learning, and 90% say it will contribute to better business performance.

The employees’ embrace of continuous learning helped AstraZeneca drive innovation when the COVID-19 pandemic hit, AstraZeneca succeeded in delivering more than three billion doses of its COVID-19 vaccine to 177 countries in fewer than 18 months. Two-thirds of those vaccines went to low- and middle-income countries. AstraZeneca is a name now recognized worldwide.

O ecossistema certo de tecnologias de aprendizagem: um alvo em constante movimento

A AstraZeneca é a personificação do futuro da aprendizagem corporativa, mas os líderes de aprendizagem da empresa deixam claro que tudo isso foi só o começo.

“We’ll never be done,” said Jewell, adding the company’s learning team constantly reviews the state of L&D programs and the efficacy of technology solutions. “We look to enhance the systems we’ve currently got, but we also listen to our learning professionals when they believe there’s a gap. We do proof-of-concepts with them, and it may be that proof-of-concept can lead to something where we add something back into the ecosystem.”

Saiba mais

Confira o guia da Degreed Como construir seu ecossistema de tecnologia de aprendizagem para saber como usar as tecnologias certas para proporcionar a aprendizagem mais adequada no momento propício.