Summary

How BT Group scaled personalized onboarding with Degreed Automations

BT Group (formerly British Telecom) is transforming from a traditional telecom provider into a modern, tech-enabled enterprise. To support this shift, the company needed to build workforce skills at scale. In 2023, BT Group launched a skills-first learning experience platform (LXP) with Degreed. Today, more than 100,000 employees use “My Campus” (the platform’s internal name)—with engagement significantly boosted by Degreed Automations.

The automated, no-code workflows supported by Degreed allow BT Group to:

Deliver personalized, timely learning. Using integrated HR data, BT Group automatically serves relevant content—from Day One onboarding to week-three nudges and more—based on each employee’s role and behavior.

Scale learning with scant manual effort. Degreed Automations eliminates the need for manual training assignments—creating tailored learning journeys for each business unit to reduce administrative overhead and increase adoption.

Create seamless, branded learning journeys. From onboarding emails to in-app nudges, each employee receives a personalized, cohesive experience that reflects the BT Group culture and goals.

What excites BT Group learning leaders most? The ability to use behavior-triggered learning to re-engage employees who miss a step or drop off a path. Degreed automatically nudges them back into action—turning passive participants into active skill builders and making personalization real at enterprise scale.